Matz Advisory
Bridging Nordic Innovation with US Commercial Markets
Our Approach
Market Validation
We partner with senior US industry experts to stress-test product-market fit and uncover critical, first-hand intelligence on buyer workflows.
Strategic Positioning
We translate localized insights into US-ready messaging, ensuring your solutions map cleanly to enterprise purchasing processes.
Commercial Execution
We establish structured, repeatable market-entry playbooks that convert early validation into initial US revenue.
Testimonials
"Boris successfully opened the Consulting and Financial Services markets for EnerKnol. By repositioning our product, he unlocked new recurring revenue streams and by securing multi-year agreements with global industry leaders including McKinsey, EY, and Deutsche Bank, within his first year."
.Angelique Mercurio
Founder and CEO
"Scaling a European AI-powered tech solution into North America requires strategic precision and execution. As our North American lead, Boris established our US beachhead by sourcing and orchestrating a landmark, 5+ year relationship with the New York MTA, the largest transit authority on the continent. He is the ultimate GTM partner for any European scaleup crossing the Atlantic."
Roman Oberli
CEO
"Boris is the hands-on advisor any startup should have in their corner. His proven track record of cracking the US market, combined with a sharp strategic finance background, is absolutely invaluable for creating enterprise value for rapidly scaling tech companies."